Everyone agrees that price is cheaper on the Internet. However,

Where do you want to buy your Prom Dress, online or offline

When the prom season approaches, many girls start looking for the most beautiful dresses that fit them the best from many different places. It can be retail stores or online dress shopping malls. Which place has the best price and quality for a buyer convenience and budget?

Online shopping is a new trend since 2000. The annual growth rate is 11% every year. Traditionally, all girls have shopped for dresses at wedding shops, dress specialty stores, or department stores. They tried on the dresses and compared prices and styles. However, this traditional trend has rapidly changed. Here, I would like to analyze the merits and weak points of online and offline dress buying with a price comparison.

Before you decide to buy a dress, you will need to know the basic price structure of the dress. The true cost of a dress does not mean anything until all the expenses added before it can be sold to the customer as a retail price. Most physical stores have high extras such as the rent, employees?wages, utilities, insurance, etc. Those sums add up to at a least 30% increase from the original dress cost, which is from either the manufacturer or a wholesale store. For example, if the original dress cost is $100, the expenses would be around $30, so you are paying $130 for a $100 dress. Prom dresses are seasonal products from mid-March to before July, so business activity is confined to about half of the year. We need to add this seasonal factor into the retail prices. So, if the owner wants to pursue a 30% profit, the retail price will be $338 (Original cost $100 ?expenses 30% ?seasonal factor 200% ?profit 30%.) This calculation is totally hypothetical but also realistic. It can be vary per stores by stores. You may feel that retail prices are a bit higher and cannot be justified. However, if we carefully observe the nature of the prom dress business the profit margin is not that much because it is not spread out for the entire year. The pure profit of $338 dress is only about $39.

Compared to the offline dress stores, online dress stores have much less overheads. First of all, they are not physical retail stores, so they do not need to have pay rent. Less space needed, less employees, less burden on liability insurance, less maintenance cost compared to the physical stores add up to less overall expenses. Also, the strong point of an online store is its versatility of inventory. They can carry any product they want to sell, so can be less seasonal and have fewer inventories need to carry. If the dress cost is $100, the final retail price on the Internet mall will be around $220 (Original cost $100 ?expenses 15% ?seasonal factor 50% ?profit 30%.) The pure profit of $220 dress will be $52. Here we do not add extra expenses such as technical outsourcing cost, Internet advertising cost, etc, so the actual profit per dress will be decreased after those expenses are applied.

Everyone agrees that price is cheaper on the Internet. However, there are other factors you need to consider such as the availability of a dress, quality, design, etc. You can verify stock availability at the physical stores and online by simply calling them and asking. The main weakness of dress buying on the Internet is it lacks your immediate inspection on the dress by not allowing you to touch and see in front of you before you buy it. You are the person who must see the dress, and then you drive to the store and buy it. This is a great idea. Conversely, if you want to save time and gas, and would like to pay less money for your dress, you may want to try to buy it online. Many online stores provide you high quality customer services and a reasonable return policy. All transactions can be done by their merchant account. This can protect you from being hacked for your financial information.

You can buy great dresses from any place, but the trend is shifting from traditional dress shopping to the virtual stores that we all agree will continue as long as shoppers are looking for lower prices for their dresses.

Thank you for mon cheri occasions reading this article.

How To Choose Your Wedding Dress Style According Your Figure

Nowadays,there are countless style and color wedding dresses for bride to choose,how to know which style wedding is best for you,professional wedding dress designer have some tips,share here.

Pear type figure Figure features: narrow shoulders, small chest, big hips. Tips: balancing the proportion of body is the most important, use wedding dress to highlight the upper curve, hidden spacious buttock.

Should Choose:choose wedding dress with shoulder pads and puff sleeves to make your shoulder look more wider ; upper half of the dress should be decorated with lace, beaded, emboss,embroidery and so on; waist and hip should be simple with smooth fabric. Should Avoid:avoid tight sleeves and low V-neck;avoid decorate the hem of dress,make it simple.

Radish type figure Figure features: in contrast to pear type figure,Radish type figure dillards evening dresses with wider shoulders,full breasts and slim lower body.

Tips: Princess wedding dress. Should Choose:simple upper wedding dress and black plus size dresses sleeves,smooth material,low waist wedding dress let people pay more attention at lower body,hips need more decorated.

Should Avoid:avoid puff sleeves and shoulder pads;avoid decorate upper of dress,make it simple,high waist wedding dress,tight dress. Hourglass type figure Figure features: hips size is close to chest,tight waist,graceful figure. Tips: easy to choose wedding dress,highlight the waist is best. Should Choose:tight upper wedding dress,highlighting waist wedding dress style.

Should Avoid:avoid over decorated upper wedding dress and waist,that cant show graceful figure well. Thin and tall type figure

Figure features: thin and tall,no obvious shoulders,hips and waist line,no curves. Tips: choose wedding dress to make your body more curve,highlight shoulder and waist line, Should Choose:complex designer sleeves will make shoulder wider,boat neck or scoop neck. Should Avoid:avoid V neck,halter neck or sleeveless wedding dress,that will make your body look more thin.

Petite type figure Figure features: full breasts,thin waist,full hip,but not tall,graceful body Tips: choose wedding dress to let your leg long gold dress leggy,and show your nice body shape. Should Choose:high waist and tight wedding dress. Should Avoid:avoid big train wedding dress,that will make you to be smaller.

Smil wedding dress is professional wedding dress onlines sale website ,you can learn more news from smilwedding.co.uk Or you can contact with our customer service,who will give your best suggest and bset choose , We hope you can choose best sexy lace wedding dress and make a best beautiful Bride.